Last updated: 16 March 2025

Elle & Riley ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and protect the information you provide when you visit our website (www.elleandriley.com), make a purchase, or interact with us online.

By using our website, you agree to the terms of this Privacy Policy. If you do not agree with the terms, please do not use our services.

1. Information We Collect

We collect both personal information and non-personal information to enhance your shopping experience and provide you with tailored services.

a) Personal Information

When you make a purchase, sign up for our newsletter, or contact us, we may collect the following personal information:

  • Full name
  • Email address
  • Shipping and billing address
  • Payment details (processed securely through third-party payment providers)
  • Phone number
  • Order history and purchase details
  • Preferences and interests (e.g., product preferences)

b) Non-Personal Information

We may also collect non-personal information when you browse our website, including:

  • IP address
  • Browser type and device information
  • Pages viewed and browsing behavior
  • Location data (based on your IP address)

2. How We Use Your Information

We use your information to provide and improve our services, including:

  • Processing and fulfilling orders – Including shipping, returns, and customer support.
  • Communicating with you – To send order confirmations, delivery updates, and customer service responses.
  • Marketing and personalisation – To recommend products you may like and to send you promotional offers (with your consent).
  • Website improvement – To optimise our website’s performance and user experience.
  • Fraud prevention and security – To protect against fraud and unauthorised transactions.
  • Legal compliance – To comply with applicable legal requirements and industry standards.

3. How We Share Your Information

We respect your privacy and will never sell or rent your personal information. However, we may share your information with trusted third parties in the following situations:

  • Service Providers: We work with partners who assist with payment processing, shipping, marketing, and customer service.
  • Legal Obligations: We may disclose information if required by law, court order, or government request.
  • Business Transfers: If Elle & Riley is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4. International Data Transfers

We may process and store your personal information in countries outside of your home country. We take appropriate steps to ensure that your information remains protected and complies with applicable privacy laws, including the General Data Protection Regulation (GDPR).

5. Your Rights and Choices

You have the right to:

  • Access and update your information – You can review and update your personal details at any time by logging into your account.
  • Withdraw consent – You can withdraw your consent to marketing communications at any time by clicking "unsubscribe" in our emails.
  • Delete or restrict your data – You may request that we delete or limit the use of your data (subject to legal or contractual restrictions).
  • Opt out of cookies and tracking – See the "Cookies and Tracking" section below for more details.

To exercise any of these rights, please contact us at [insert email address].

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience and improve our website’s performance.

Types of cookies we use:

  • Essential Cookies: Necessary for the functionality of the site (e.g., cart and checkout).
  • Performance Cookies: Help us understand how visitors use our site to improve functionality.
  • Marketing Cookies: Used to deliver personalised ads and content.

You can adjust your cookie preferences through your browser settings. Disabling cookies may affect the functionality of certain parts of our website.

7. Data Retention

We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce agreements.

8. Security

We implement industry-standard security measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction. This includes:

  • Secure payment processing through encrypted systems.
  • Limited access to your data by authorised personnel only.
  • Regular monitoring of our security practices.

9. Third-Party Links

Our website may include links to third-party websites. We are not responsible for the privacy practices or content of these third-party sites. Please review their privacy policies before providing any personal information.

10. Children’s Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We encourage you to review this page periodically. Any changes will take effect immediately upon posting on our website.