Elle & Riley Story

Our Story - Spun IN cashmere

Since 2016, Elle & Riley has been redefining luxury with a simple yet powerful idea: that true comfort and confidence come from how something makes you feel—not just how it looks.

Founded by mother and daughter Elle Pugh and Yolande Ellis, Elle & Riley was born from a shared love of cashmere and a desire to create a year-round collection that transcends seasons. Inspired by the diverse climate and natural beauty of New Zealand, the goal was to make the world’s most luxurious material accessible, versatile, and timeless.

The duo recognised something missing in the luxury fashion space. While cashmere had always been associated with exclusivity and seasonal wear, they knew that this rare fibre had so much more to offer. Cashmere isn’t just about warmth—it’s about softness, breathability, and a feeling of complete ease.

From the very first collection, Elle & Riley set out to create pieces that could be worn anywhere, any time of year. The brand’s core philosophy—“Feel With Every Fibre”—captures the essence of wearing cashmere: effortless elegance, comfort, and confidence.

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We wanted to create something that wasn’t just luxurious—but something that made you feel good every time you put it on.

ELLE PUGH

Timeless Designs, Crafted to Last

Elle & Riley pieces are designed to transcend trends. From the relaxed drape of a classic sweater to the cosy elegance of a wrap, each garment reflects a timeless aesthetic.

Our Essentials Collection features staple pieces in rich neutrals—perfect for building a capsule wardrobe. Each colour is carefully curated to complement any outfit, while the silhouettes are designed for versatility.

Whether you’re layering a lightweight cardigan over a summer dress or wrapping yourself in a cosy coatigan on a chilly autumn evening, Elle & Riley cashmere is made to fit seamlessly into every moment of life.

COMPLETE IN CASHMERE

We believe that true style is about more than just what you wear—it’s about how it makes you feel. Our cashmere is designed to complete you, empowering you with effortless confidence and supreme comfort.

Whether you’ve been wearing cashmere for years or you’re discovering it for the first time, there’s nothing quite like the feeling of Elle & Riley against your skin.