Elle & Riley Opens in Beverly Hills

Elle & Riley Opens in Beverly Hills

From New Zealand to Los Angeles — a new chapter in quiet luxury.

From New Zealand to Los Angeles, this is more than a store opening—it’s a deeply personal milestone.

We’re proud to share that Elle & Riley has officially opened the doors to our very first U.S. store, nestled in the heart of Beverly Hills. This moment marks a new chapter for us—one that carries our quiet luxury philosophy from the landscapes of Aotearoa to the sunlit streets of Los Angeles.

The space itself reflects everything we stand for: calm refinement, enduring design, and sensory simplicity. From soft textures to natural tones and thoughtful details, every element has been considered to evoke ease—just like our collections. Understated, timeless, and made to last.

Since moving to Los Angeles in 2024, I’ve fallen in love with the way this city lives—with elegance, ease, and intention. There’s a beautiful energy here—one that aligns so closely with how we design, how we think, and how we live.Opening our first U.S. store feels like a homecoming in every sense. It’s a place where timeless style is celebrated, where people care deeply about craft and quality. That’s why this felt right—from the beginning.We’re so grateful to share this space with you.

Elle Pugh - co-founder

Since the beginning, we’ve created garments that transcend seasons—pieces to be lived in, loved, and worn with confidence. Founded by mother and daughter, our story has always been rooted in authenticity and intention. Opening in Beverly Hills isn’t a departure from that—it’s an extension of who we are. A way to bring our values of craftsmanship, comfort, and conscious design to a new community.

Whether in Auckland, Queenstown, or now Los Angeles, our purpose remains the same: to create cashmere that feels as good as it looks. Cashmere that offers confidence, beauty, and warmth—inside and out.

We can’t wait to welcome you in.

9619 Brighton Way, Beverly Hills

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